The website you have entered (pm61.ca, its sub-domains, and any services available therefrom, including any mobile versions of the website or mobile applications) (the “Site”) is independently operated by PM61 and its team. We respect your privacy rights and recognize the importance of protecting the information collected from you and about you. This privacy policy (the “Privacy Policy”) describes how we collect, use, share and secure that information. Your use of this Site constitutes your acceptance of this Privacy Policy. You are encouraged to review the Privacy Policy whenever you visit the website to make sure you understand how any personal information you provide will be used.

In accordance with GDPR and CASL laws, we want to ensure all users of this site that our privacy policy is:

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• In a concise, transparent, intelligible, and easily accessible form

• Written in clear and plain language, particularly for any information addressed specifically to a child

• Available at any time and provided free of charge.

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A. How do we collect personal information?

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We collect personally identifiable information when you voluntarily provide it to us. We collect personally identifiable information from you in several different ways on the Site. “Personally identifiable information” means information that can be reasonably used to identify you personally, such as your name, username(s), birth date, phone number, and email address. We collect such information when you voluntarily provide it to us (such as when you complete a lead form, subscription form, or subscribe to our newsletter). You can choose not to provide the requested information, but you might not be able to take advantage of certain Site features.

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We automatically collect information about your browser or device, your use of the Site, and your browsing or search history when you interact with us. When you access and use the Site, our technology and tools automatically collect and record certain non-personally identifiable information about your use of the Site (including your IP address, your browser type, the make and model of the device used to view the Site, location information, unique device identifiers, and other information relating to your use of the Site, browser or device). We also use cookies, pixels, web beacons, device or HTML5 local storage and caching, javascript, and other similar technologies to collect information about your use of and access to the Site, content, or advertisements you view and related to your activities on the Internet. Cookies are small bits of information that may be placed on your computer by websites you visit, applications you use, or advertisements you view. Cookies alone tell us nothing about who you are (unless you or a third party gives us personally identifiable information) which may then be linked to the data stored in the cookie. Pixels (or pixel tags, web beacons, or clear GIFs) are small blocks of code placed on a backend of a web page or application that read and place cookies and transmit certain information, such as a browser or device’s IP address, when and how often the pixel was viewed, an identifier associated with the browser or device, or the type of browser being used.

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For further information about cookies, visit allaboutcookies.org.

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We also use “third-party analytics services” (such as Google and Zoho Analytics) to evaluate and aggregate visitor data. These services help us evaluate Visitors’ use of the Website, including time spent on certain pages, which areas of the Website receive the most traffic, how often visitors visit pages within the Website, and also provide general geographic location about visitors, the source of referred traffic (from other websites, vs search engines, etc). This information also helps us create better and more usable future iterations of our website. These “third-party analytics services” and other technologies allow us to help analyze and provide us with non-personally identifiable information. By visiting and using this Website, you consent to the collection and review of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. We may also collect or receive information from third parties, such as Facebook and/or other third-party social media sites.

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We may build a profile about you based on the information you voluntarily provide us, the information we automatically collect from you, and information obtained from third parties. We may combine information provided by or collected from you in connection with your use of this Site with information provided by you to us in other ways, the information we obtain from third-party market researchers, information provided to us via your use of social media platforms, public information or other third-party information sources.

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B. How do we use our collected information?

We use the information we received to help us in the administration and operation of the Site and to provide users with a meaningful, customized and efficient experience. We may use the information to:

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• Fulfill our obligations with respect to any reason you volunteered the information (e.g., to respond to an inquiry, deliver an audit, answer a question, deliver a newsletter, etc.)

• Allow you to participate in interactive features of the Site

• Optimize your experience on the Site (e.g., troubleshooting technical programs, storing your preferences, etc.)

• Show you relevant Site content and advertising on and off the Site, and analyze Site content and advertising

• In order to contact you about new developments in our company (advertising, marketing, and promotional messages to you)

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C. How do we share your information?

• “Partners and Service Providers”: We may provide collected information to our business partners, clients, licensees, and service providers. They may use your information to perform services for us.

• “Advertisers or Advertising Networks”: We may provide collected information (either alone or combined with information provided by third parties or public information) about users of the Site on an aggregated, anonymous basis to our advertisers to help them reach the kind of audience they want to target.

• “Law Enforcement and Safety”: We may also share or disclose your information to comply with a court order or other legal obligation, to enforce the Site terms of use, and to protect the rights, property, or safety of our users and other third parties. We may disclose information to the government or law enforcement officials or private parties as we determine, in our sole and absolute discretion, that is necessary or appropriate to respond to claims or to comply with legal processes, to comply with laws, regulations, or ordinances or to prevent or stop the illegal, unethical or actionable activity.

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D. How do we secure your information?

 

We use standard practices to safeguard the confidentiality of your personally identifiable information including (but not limited to):

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• Keeping site software and plugins up-to-date

• Using HTTPS and SSL Certificates

• Using secure web hosts

• Recording administrative site privileges

• Ongoing site operations security audits

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However, “perfect security” does not exist on the Internet. Therefore (although we deploy different security techniques and steps to protect your information from unauthorized access by members inside and outside the company) by accessing this Site, any transmission of information is at your own risk and you agree to assume all risk in connection with information sent to us or collected by us.

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NOTE: This Privacy Policy is subject to changes and alterations at any time.

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